At Flowers from the Farm, we believe in celebrating flowers that reflect the seasons, the land they were grown on, the care with which they were cultivated, and the communities they support.
Why British Flowers?
In short, because provenance matters.
Just as top chefs choose ingredients that are fresh, local, and in season to create the finest dishes, a new generation of florists and flower lovers are turning their attention to British-grown flowers for flowers.
At Flowers from the Farm, we believe in celebrating flowers with a story—flowers that reflect the land they were grown on, the care with which they were cultivated, and the communities they support.
Provenance
British flowers are rooted in place and time. Grown in the open air, shaped by local weather, and harvested in season, they reflect the rhythm of the natural world. Their wild, sometimes wonky stems and shifting colours are markers of the moment they were picked—and of the people who grew them with care.
Transparency
Do you ever give much thought to where your flowers come from? To how they were grown? And by whom? In a world of instant information, of being able to know which sheep in which field provided the wool for your jumper, of who’s hands packed your skincare product, transparency in the global supply chain of flowers is comparatively opaque. When you buy flowers from our members, you can know exactly where they came from and how they were grown. Many sell directly to florists or those people who will enjoy the flowers in their homes, building relationships based on trust and shared values.
Quality and Scent
Without lengthy supply chains, locally grown flowers retain the traits that make flowers magical—movement, character and fragrance. Their stems dance in the vase, their flowers open gradually over days, and their scent fills the air. It’s a sensory experience that reconnects people to the joy of real flowers.
Environment and Biodiversity
Our British flower farmers grow quality flowers, are socially responsible and are passionate about protecting the environment. Many grow their flowers using agroecological methods, supporting pollinators, enriching soil, and fostering biodiversity. Open-pollinated flowers contribute to healthy ecosystems, while field-grown flowers reflect and respect the seasons.
Hyper-local Economic Development
Every British bouquet supports local enterprise. From small-scale flower farms to local florists, flower growing is breathing new life into rural economies. The majority of Flowers from the Farm members grow on plots measured in acres rather than hectares—yet together, they’re transforming the cut flower industry. New wholesale hubs and direct-to-customer models are expanding access, while demand from florists is rising as more choose to align their practices with sustainable values.
The Future is British (and Seasonal)
In 2023, the UK spent £3.8 billion on cut flowers, yet only a tiny fraction of that was spent on locally grown stems. We’re working to change that. From tulips in spring to dahlias in autumn, there is a wealth of seasonal beauty to enjoy.
At Flowers from the Farm, we see flowers as more than decoration. They are a way to honour the land, support biodiversity, strengthen local economies, and connect people to the seasons and to each other.
Let’s grow a movement—stem by stem.
Perfumed and perfect: summer sweet peas.
Traditional and delicate country garden varieties.
Grown with care not chemicals.
If you’re looking for wonderful wedding flowers or for a very personal alternative to traditional funeral flowers, find inspiration from our flower farmers.
All flowers are lovely and there’s room in the world for all of them. So why should you seek out your local flower farmer to buy locally produced blooms, growing in their natural season?
Our members grow mainly outdoors without additonal light or heat and choose flowers that love their particular growing conditions. Picked fresh from the flower plot and arranged for you, there is no need for our flower farmers to extend vase life with chemicals. Our members care for their soil, enrich the land, create food for bees and butterflies and generate rich habitats for soil microbes, inverterbrates and everything that depends on them.
British flowers travel a fraction of the miles covered by their imported cousins. People talk of ‘Dutch flowers’ but while The Netherlands does grow flower crops its flower auctions are a relay for flowers grown across Europe as well as for those air-freighted thousands of miles from South America, Africa and Asia. Approximately 86% of the UK cut flower market is currently made up of imports.
We don’t choose our flowers because they’ll produce a predictable acre of identical blooms. We grow small quantities of a large number of varieties because we think they do something wonderful to arrangements. Stems may wiggle and twist, tendrils may reach and sprawl and this natural character is exactly why we love them. We grow flowers to make you say “ooooh!”.
By supporting your local flower grower, you’re also supporting your local ecology and economy. Locally grown flowers can be picked at the perfect stage straight into water and don’t have to travel dry through the commercial supply chain, so will reach you almost as fresh as those you’d pick directly from your garden, and without the need to wrap them in plastic.
Using the best cut flowers which the UK season provides, our members’ bouquets, bunches and buckets bring a garden into each and every vase. Enjoy the seasonal bounty at close quarters and don’t forget to inhale the intoxicating scents!
If you love flowers, you’ll love Flowers from the Farm and the beautiful blooms its members produce: flowers that relax in a vase rather than stand stiffly to attention, which look and smell divine and which you’ll struggle to find in the commercial supply chain. Flowers that tell stories, flowers just for you.
Freshly picked into water, treading lightly on the planet.
Because they're beautiful.
For variety and few flower miles.
We want to get more British grown blooms back into vases across the country. Find out more about UK seasonality and why buying local is always a good idea.
Rebecca Swinn and Anglea Coulton explain how the carbon footprint of a bouquet bought from your local flower farmer is likely to compare with that of an imported bunch.
Watch the seasons turn with our ever-changing array of sensational flowers and fabulous foliage in this gallery of images from Flowers from the Farm members.
Check our events diary to find workshops, pick your own sessions, pop up shops and more. Learn more about working with British flowers whether you’re a new floral enthusiast or a florist wanting to find out more about sustainable flowers and arranging techniques.