Flowers from the Farm (FftF) is committed to championing agroecological flower farming as the most viable pathway to environmental, economic, and social sustainability for our members.
Our members grow mainly outdoors, cultivate diverse, seasonal crops, offer floristry services and sell locally to provide the shortest supply chain. This offers a different approach to the global cut-flower industry, which often relies on large-scale, protected, monoculture growing environments and long-distance distribution to meet year-round demand.
This policy sets out our sustainability commitments as a trade organisation. It provides the framework for supporting members, guiding best practice, and positioning FftF as a sustainable floriculture industry leader.
Ensure our members have a unified, comprehensive understanding of sustainability and are supported to adopt agroecological practices.
Build customer confidence through clear, consistent sustainability commitments.
Be recognised as a sustainable floriculture leader by the wider cut flower industry.
Champion Agroecology
We adopt the 13 pillars of agroecology as our guiding framework, recognising it as the most viable pathway to true sustainability: environmental, economic, and social.
Continuous Improvement
We will create practical, evidence-based guidelines and CPD opportunities that support members to assess their current performance and improve incrementally.
Evidence & Transparency
We will provide objective, evidence-based guidance to members and transparent sustainability claims to the public.
Industry Leadership
We will work with other stakeholders to research best practice and develop new sustainability and quality standards for UK cut flowers ensuring FftF members lead the industry transition.
Stakeholder Engagement
We will engage with the Government on behalf of our members so that the Government understands not only our sector’s economic contribution, but more importantly, our positive contribution to the UK’s ecology. We will aim to positively influence government policy to achieve positive change for the sector.
Implementation
FftF will integrate this policy into its strategic planning. Progress will be reviewed annually, with updates published for members and stakeholders.
An annual Sustainability Report from the Policy Lead at the AGM will highlight actions taken, outcomes achieved, and next steps.
This policy will be overseen by the FftF Board, with input from members through consultation and participation.
Review
This policy will be formally reviewed every 12 months by the FftF Board and updated in consultation with members and industry experts, ensuring it remains relevant, evidence-based, and aligned with industry best practice.
By adopting and reviewing this charter annually, Flowers from the Farm commits to leading the transition towards a sustainable, agroecological future for UK grown flowers.
Flowers from the Farm Board, March 2026