Governance
To uphold high standards of transparency and accountability to our members and ensure that FFTF is run professionally, efficiently, and effectively.
About us
Flowers from the Farm is driving innovation and excellence in the flower-growing industry, connecting growers with customers who value high-quality, sustainably produced flowers.
Flowers from the Farm Principles
During 2023 it was recognised that due to the growth of the membership the day to day running of the organisation needed to be adapted to enable us to offer more to our members and the wider British flower movement. A steering group was created from our existing members who established principles that were voted on, as outlined below.
Mutuality
To foster a sense of community, working together to achieve our mutual aims and objectives.
To support all members whether experienced or new entrant.
To take an open, consultative, and collaborative approach with our stakeholders, ensuring the delivery of equity, diversity, and inclusion initiatives across the membership.
Promotion
To secure a long term, sustainable and successful future for British cut flowers through promotion, professionalism, routes to market, and representation at policy level.
Education
To provide continued professional development (CPD), training and education for members.
To educate the wider public to increase awareness and understanding of the cut flower industry.
Quality Standards
To develop quality standards for the British cut flower industry.
To establish guidelines which ensure that our best quality product reaches the public.
Sustainability & Ethics
To take a clear position on sustainability.
To develop sustainability and ethics standards for the cut flower industry, working in partnership with other institutions, member bodies and organisations.
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Hilltop Flowers
Angharad Maxwell of Hilltop Flowers are bucking the trend by growing seasonal, fresh, blooms with as much scent as possible. Read her story here.
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Welshborn
Mark Mckee was inspired to grow his own flowers after being blown away by the quality and freshness of a delivery of locally grown flowers whilst working as an event florist. He now runs his own business, Welshborn, in North Wales.
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The Cornish Cottage Garden
Bryony Jones is a small-scale flower farmer based in Cornwall. She says “Quite frankly, I absolutely love my job! “. Read her story to find out why.
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Blooming Green
Cousins Bek and Jen founded their sustainable flower business, Blooming Green, back in 2007. Read how their business has blossomed.
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Blossoms and Berries
Clare and Simon Hillam tell the story of how they came to farm flowers in west Wales, all they have already achieved, and their plans for the future.
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Pembridge Farm
Carolyn Deeley of Pembridge Farm explains how she caught the flower farming bug and set up her business at the start of the Covid crisis.
